Reitumetse Kholumo
‘SA start-ups need to play a longer game to succeed’
Succeeding as an entrepreneur in South Africa is trickier now than ever before. Slow economic growth, high inflation and loadshedding create a cocktail of challenges that are especially formidable for small and medium businesses. But Reitumetse Kholumo, award-winning start-up owner and d-school Afrika* alumna has found a way to circumvent the obstacles while staying true to the core values driving her, inspiring other entrepreneurs to stay the course during these troubled times.